Vijchika Udomsrianan

Vijchika Udomsrianan (1989) is a visual artist and film director based in Bangkok, Thailand. With her background working in advertising and fashion media industry, she works around her fascination of media culture, the shifting and manipulation of consumed content and the cinematography of the vernacular. Delving into aesthetics of idolization she is fascinated with how one understands is in turn understood by everyday moving images and by extension how we structure our lives and society according to them.

Vijchika holds BA in Fashion Design and Textiles at Chulalongkorn University, and a MPS at School of Visual Arts New York on fashion photography. Her commissioned films have been exhibited at Maiiam Contemporary Art Museum, Great Jones Studio and About Photography.